1. Introduction and Acceptance of Terms

These Terms & Conditions (“Terms”) govern access to and use of Wagly, also known as The Petpreneur Platform (“Wagly”, “we”, “us”, “our”), a website and mobile application operated by Latte Legacy Pty Ltd (ABN [insert]) of Brisbane, Queensland, Australia. By creating an account, browsing, or otherwise using Wagly, you (“User”, “you”) agree to be bound by these Terms. If you do not agree, you must not use the Platform.

These Terms apply to all Users of Wagly, including pet owners, members of the public browsing listings, and Pet Professionals. Pet Professionals are additionally bound by the separate Pet Professional Terms & Conditions, which govern subscription tiers, listing obligations, cancellation of a Pet Professional account, and related matters, and which take precedence over these Terms on those specific topics in the event of any conflict.

2. Definitions

“Platform” means the Wagly website, mobile application, and all related services.

“Pet Professional” means an individual or business offering pet-related services (such as grooming, walking, sitting, training, or show handling) who has registered for a paid Listing on the Platform.

“Pet Owner” or “User” means any person who accesses the Platform to browse, search for, or engage a Pet Professional, or otherwise use Wagly’s features.

“Listing” means a Pet Professional’s profile page on the Platform.

“Booking” means an arrangement for services made directly between a Pet Owner and a Pet Professional, facilitated by an introduction through the Platform.

“Membership Fee” means the flat monthly subscription fee paid by a Pet Professional for a Listing, as set out in clause 8.

“Members Area” means the Pet Passport and travel itinerary features described in clause 9.4.

3. About Wagly — Nature of the Platform

Wagly is a marketing and advertising channel and online marketplace that connects Pet Owners with independent Pet Professionals. Wagly is not an employment agency, employer, or agent of any Pet Professional, and does not itself provide grooming, walking, sitting, training, show handling, veterinary, or any other pet care services.

Pet Professionals listed on Wagly are independent business operators. Wagly does not direct, supervise, or control how a Pet Professional performs their services, and is not a party to any Booking or service agreement made between a Pet Owner and a Pet Professional.

Unlike some comparable platforms, Wagly does not take a commission or percentage of any fee paid for services rendered. Pet Professionals keep 100% of what they earn from Bookings. Wagly’s only fee is the flat monthly Membership Fee described in clause 8, charged for the Listing and marketing service itself — never for individual Bookings.

4. Eligibility

To use Wagly you must be at least 18 years old and capable of forming a binding contract under Australian law. Pet Professionals must additionally meet the eligibility and vetting requirements set out in clause 12 and in the Pet Professional Terms & Conditions.

5. Account Registration

Users may browse public Listings without an account. Creating an account (including a Pet Professional Listing, breeder registration, or Members Area profile) requires accurate, current, and complete information. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account. Notify us promptly at [email protected] if you suspect unauthorised use of your account.

6. Pet Owners — Use of the Platform

Pet Owners may use Wagly to search for Pet Professionals, view Listings, read reviews, and make contact to arrange a Booking. All arrangements regarding the scope of services, price, timing, cancellation terms, and payment for an individual Booking are made directly between the Pet Owner and the Pet Professional, off-Platform. Wagly recommends Pet Owners confirm these details directly with the Pet Professional before a Booking is confirmed.

7. Pet Professionals — Listings & Subscription

Pet Professionals may apply for a Listing subject to the vetting process described in clause 12. Once approved, a Pet Professional may select a subscription tier (clause 8) and publish a Listing. The detailed terms governing Pet Professional Listings — including tier structure, the 90-day tier-lock, cancellation of a Pet Professional account, and the intellectual property and asset framework for Listing content — are set out in the separate Pet Professional Terms & Conditions, provided to each Pet Professional at signup and available on request. This document should be read alongside that agreement.

8. Membership Tiers & Fees

Wagly offers the following subscription tiers for Pet Professionals:

Wagly Free Listing - $0 per month

Wagly Standard Listing — $37 per month (AUD, inc. GST where applicable)

Petpreneur Platform (full) — $150 per month (AUD, inc. GST where applicable), including an all-in-one business toolkit: website, landing pages, booking system, marketing and ads management, e-commerce, invoicing, documents & contracts, AI staff tools, and app creator

Billing for a new Listing activates only once the Pet Professional receives their first genuine Booking enquiry through the Platform, not on the date of sign-up. Membership Fees are billed monthly in advance thereafter via Wagly’s payment processor, and are separate from — and never a percentage of — any amount a Pet Professional earns from Bookings. Fee changes will be communicated to affected Pet Professionals in advance in accordance with clause 25.

9. Platform Features

In addition to Listings, Wagly provides the following features:

9.1 Recommended Businesses

A curated directory of pet-friendly and pet-adjacent local businesses, which may include businesses without a paid Listing.

9.2 Pet Friendly Places

A directory of pet-friendly venues (cafes, parks, accommodation, and similar), submitted by Users or curated by Wagly. Inclusion is provided for general information only and is not a guarantee of a venue’s current pet policy; Users should confirm directly with the venue.

9.3 Breeder Registrations & Litter Announcements

Registered breeders may list breeder profiles and post litter announcements. See clause 14 for specific terms applicable to this feature.

9.4 Members Area (Pet Passport & Travel Itinerary)

Users may create a digital pet record (“Pet Passport”) and store travel itinerary information for their pets. See clause 15 for specific terms applicable to this feature.

Wagly may add, modify, or retire features from time to time. Access to some features may be limited to certain membership tiers or subject to a separate fee, which will be clearly disclosed before you are charged.

10. Bookings & Payments Between Users

Wagly is never in the payment flow between a Pet Owner and a Pet Professional. Pet Professionals collect payment for their services directly, using their own independent payment arrangements (such as their own Stripe account, bank transfer, or cash). Wagly does not process, hold, or have visibility of these payments, does not issue receipts for them, and is not responsible for a Pet Professional’s payment processing arrangements, pricing, or invoicing practices.

Because Wagly is not a party to the payment for services, disputes about the price, quality, or performance of a Booking are a matter between the Pet Owner and the Pet Professional. Wagly may, at its discretion, assist Users to make contact to resolve a dispute, but has no obligation to mediate, refund, or compensate either party.

11. Cancellations & Refunds

11.1 Bookings

Cancellation and refund terms for an individual Booking are set by each Pet Professional and should be confirmed directly with them before booking. Wagly is not responsible for a Pet Professional’s cancellation policy and does not process Booking refunds, as Wagly is not party to the Booking payment.

11.2 Membership Fees

Cancellation of a Pet Professional’s subscription, and any applicable notice period, lock-in term, or refund position, is governed by the separate Pet Professional Terms & Conditions.

12. Vetting & Verification

Pet Professionals are required to pass a police check and provide verification of relevant experience before their Listing is approved. This vetting is conducted at a single point in time as part of onboarding; Wagly does not conduct ongoing or continuous monitoring of a Pet Professional’s police check status, licences, insurance, or qualifications after approval. Pet Owners are encouraged to ask a Pet Professional directly about their current qualifications, insurance, and any relevant licences before confirming a Booking.

13. User Content, Reviews & Community Standards

Users may submit content to the Platform, including Listing content, reviews, ratings, breeder and litter announcements, photos, and Members Area entries (“User Content”). You retain ownership of your User Content but grant Wagly a non-exclusive, royalty-free, worldwide licence to host, display, reproduce, and distribute it for the purpose of operating and promoting the Platform.

Reviews must reflect a genuine experience with the reviewed Pet Professional or venue. Wagly may remove reviews or other User Content that it reasonably believes to be fake, defamatory, unlawful, or in breach of these Terms.

14. Breeder Registrations & Litter Announcements

Users registering as a breeder or posting a litter announcement warrant that they hold any registration, permit, or licence required by applicable state or territory law to breed and sell the relevant animal, and that the information in the announcement (breed, health testing, litter details, and availability) is accurate and current. Wagly does not verify breeder credentials or animal welfare standards and is not responsible for the accuracy of breeder or litter listings, or for any transaction arising from them. Users engaging with a breeder listing should conduct their own checks before any purchase or adoption.

15. Members Area — Pet Passport & Travel Itinerary

The Members Area allows Users to store pet health, identification, and travel-related records for their own convenience. This feature is a personal record-keeping tool only — it is not a substitute for official documentation required by a veterinarian, boarding facility, airline, or government authority (such as microchip registration, official vaccination certificates, or country entry requirements), and Wagly makes no warranty as to its acceptance by any third party. Users are responsible for backing up and independently verifying any information they rely on for travel or care decisions.

16. Prohibited Conduct

Users must not:

Use the Platform for any unlawful purpose, or to harm, threaten, or harass another User or animal

Post sexually explicit, violent, hateful, or discriminatory content, or content depicting or promoting animal cruelty

Misrepresent their identity, qualifications, vetting status, or the health or provenance of an animal

Attempt to circumvent Wagly’s vetting, verification, or safety processes

Scrape, copy, or misuse Platform data or another User’s content or contact details

Wagly operates a zero-tolerance policy for animal cruelty content and any content sexualising minors; a breach will result in immediate and permanent suspension and may be reported to relevant authorities.

17. Safety & Incident Reporting

Users should report any injury, emergency, or safety incident arising from a Booking to Wagly at [email protected] as soon as reasonably possible, in addition to any reporting required directly to the other party or emergency services. Pet Professionals may need to seek emergency veterinary care at the Pet Owner’s expense where the Pet Owner cannot be reached; Pet Owners should discuss this possibility with their Pet Professional in advance.

18. NDIS Services Disclosure

Wagly also serves as an advertising channel for NDIS-related pet services operated by Phoenix Entrepreneurs (a registered NDIS provider under Global Entrepreneurs Movement Pty Ltd). Phoenix Entrepreneurs is under common ownership with Wagly; this relationship is disclosed here and in the footer of any relevant page. NDIS services themselves are provided under Phoenix Entrepreneurs’ own service agreements and are not governed by these Terms.

19. Intellectual Property

The Platform, including its design, logos, trademarks, and Wagly-authored content, is owned by Latte Legacy Pty Ltd and protected by applicable intellectual property laws. Nothing in these Terms transfers ownership of Platform intellectual property to any User. Intellectual property in Pet Professional Listing content is addressed separately in the Pet Professional Terms & Conditions.

20. Privacy

Wagly’s collection and handling of personal information is described in our Privacy Policy, which forms part of these Terms by reference. By using the Platform, you consent to the collection and use of your information as described there.

21. Disclaimers

The Platform is provided “as is” and “as available”. Wagly does not warrant that the Platform will be uninterrupted or error-free, or that any Pet Professional, venue, or breeder listed will meet your expectations. Wagly does not endorse and is not responsible for the conduct, service quality, or content of any Pet Professional, business, or User. Nothing in these Terms excludes, restricts, or modifies any consumer guarantee under the Australian Consumer Law that cannot lawfully be excluded.

22. Limitation of Liability

To the maximum extent permitted by law, Wagly’s total liability to you arising out of or in connection with the Platform is limited to the greater of the Membership Fees you paid Wagly in the 12 months before the event giving rise to the claim, or AUD $100. Wagly is not liable for indirect, consequential, or special loss, or for any loss arising from a Booking, service, or interaction between Users, as Wagly is not a party to those arrangements.

23. Indemnification

You agree to indemnify and hold Wagly, Latte Legacy Pty Ltd, and their officers and employees harmless from any claim, loss, or expense (including reasonable legal costs) arising from your use of the Platform, your breach of these Terms, or your interactions with other Users, to the extent permitted by law.

24. Suspension & Termination

Wagly may suspend or terminate a User’s access to the Platform at any time, with or without notice, for a breach of these Terms, prohibited conduct, or where reasonably necessary to protect the safety of Users or animals. A Pet Professional’s Listing may also be suspended or terminated in accordance with the Pet Professional Terms & Conditions. You may close your own account at any time by contacting us.

25. Amendments to These Terms

Wagly may update these Terms from time to time to reflect new features, pricing, or legal requirements. Material changes will be notified to registered Users (for example, by email or an in-app notice) with reasonable advance notice before they take effect. Continued use of the Platform after changes take effect constitutes acceptance of the updated Terms.

26. Governing Law & Dispute Resolution

These Terms are governed by the laws of Queensland, Australia. Users submit to the exclusive jurisdiction of the courts of Queensland, without limiting any right a consumer has under the Australian Consumer Law to bring proceedings elsewhere. Before commencing formal proceedings, parties agree to attempt to resolve a dispute in good faith by contacting Wagly directly.

27. General Provisions

If any provision of these Terms is found unenforceable, the remaining provisions continue in full force. These Terms, together with the Pet Professional Terms & Conditions (where applicable) and the Privacy Policy, constitute the entire agreement between you and Wagly regarding your use of the Platform. Wagly’s failure to enforce a provision is not a waiver of that provision.

28. Contact Us

Questions about these Terms can be directed to:

Email: [email protected]

Post: Latte Legacy Pty Ltd, Mooloolah Valley, Sunshine Coast, Queensland, Australia